Kiehls comes to Melbourne

It was once the pilgrimage of a life time; the day-long flight to the Big Apple to not only see the icons of film and television, but to also stock up on those covetable beauty products that were nowhere to be seen on Australian shelves.

But beauty lovers no longer have to worry about our luggage tipping the scales, as New York icon Kiehl’s opens its first stand-alone store in Melbourne. Located in the hub of Melbourne Central Shopping Centre, the Kiehl’s concept store brings with it a decidedly New York flavour and over 160 years of skin and hair care knowledge and expertise.

With an offering of over 350 skincare and hair solutions, the Kiehl’s experience is a unique portfolio of cosmetic, pharmaceutical, herbal and medicinal knowledge that has been acquired and developed through generations.

And with legion of celebrity fans such as Justin Timberlake, Pharrell Williams and Alicia Keys this iconic brand is sure to become an Australian staple.

Former beauty editor and best-selling author Zoe Foster Blake, who was charged with cutting the red ribbon at the store launch, is a brand advocate and names the Kiehl’s BB cream in her top ten products of all time.

While Kiehl’s might be the latest to open its doors down under expect to see more coveted names landing on our shore soon as Australia nudges its way into the global fashion and beauty scene.

Kiehl’s is at Shop 22/211 Melbourne Central. For more info visit www.kiehls.com.au.