Posted by Vivienne Duck
26. Feb, 2016
|March 2, 2016|
“I want this album to be an inspiration to aspiring performers everywhere. I want them to know that anything is possible if you work hard, believe in yourself, and sell your intellectual property and identity to a sugar company.” Jude Perl. Artist. Musician. Sell out.
Singer, songwriter and comedic genius, Jude Perl will launch her debut album ‘Modern Times’ on Wednesday the 2nd of March at The Toff in Town.
Taking a completely different approach to advertising and branding, Jude has done so in a paradoxical way. She has been advertising for a fictitious company that she ‘has sold her music, her brand and her ability to make decisions to.’
Emphasising her view on the ‘natural progression of the music industry’, Jude has branded this album in a way in which highlights the content of her lyrics.
The story behind this false advertising is to show the way in which music and advertising go together in modern life, hence the name of her album Modern Times (oh and being a massive Charlie Chaplin fan).
“Music and advertising are so intertwined, which to me seems so ludicrous, as they have such different goals. Music is supposed to elevate people and challenge people and advertising kind of does the opposite,” she said.
A lot of the songs on the album are about the materialistic world in which we live in and about the advertisement of some not so great products.
“I thought a cool way to tie it off would be to write some fake jingles and make it as if I don’t actually have control.”
Very cleverly, Jude has been advertising her new album with fake, very over-the-top advertisements set in the ’50s and ’60s, where she dances around in tights, leotards and sweatbands seemingly advertising such products of the Sugar Company.
Jude will launch this interesting and multi-dimensional album with her sizzling band for one show only. The show will feature legendary vocalist Mike Mills (Toehider) and DJ Yasumo will be spinning some funky beats on the decks.
Modern Times Launch
The Toff In Town, Level 2, Curtin House, 252 Swanston Street, Melbourne
Wednesday March 2, 7:30pm
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