Art & Design

   

Cycling into Summer with Reid Cycles

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With summer on our doorstep, the time is ripe to shake off your raincoats, swap your thermos for an ice pack, and venture into the garage to rediscover the simple joys of the pushbike.

For those loyal devotees who’ve stuck with their bikes through the winter months, the ride to work, to the markets, to Saturday breakfast, is growing warmer and more colourful with the passing days. For those of us who maybe weren’t so committed, whose tires are a little flat and pedals give a little squeak a return to the bike might not be quite as satisfying and the time may be ripe for an upgrade.

Enter Reid Cycles. Opposite Queen Victoria Market, Reid Cycles has recently started importing bikes from CREATE – a London based design company that aims to build beautiful bikes with function at the forefront of their designs.  As Australia’s only importer, the Reid floor is currently a rainbow of CREATE bikes, from the gold and peppermint Original Fixie to the blue or purple of the C8 Fixed or Geared.  All CREATE bikes have vibrant frames with colour-coded spokes, chains and grips. Yet, looking beyond the pretty veneer, the CREATE bikes are built for the big city.  The bikes are made of quality components geared at the urban road environment: the added stability of wheels wider than most road bikes and the minimal maintenance of sealed bearings.  Moreover, these bikes won’t break the budget at $299 for the C8 Fixed, $399 for the C8 Geared and $449 for the Originals Fixie.

Since Kevin Bacon made fixie bikes the epitome of cool in his 1986 movie Quicksilver, fixie popularity has skyrocketed and CREATE bikes carry the Kevin Bacon legacy through to today. So, in celebration of the change of seasons and a new shipment of CREATE bikes, Milk Bar is teaming up with Reid Cycles to give one lucky reader the chance to win a CREATE C8 Fixie in blue, green, purple or white.

REID CYCLES
286-290 Victoria St North Melbourne
9343 9892
Mon to Fri 10am till 7pm
Sat to Sun 9am till 5pm


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