Art & Design
Posted by Anna Snoekstra
24. Sep, 2013
I was surprised that the large and versatile range of The Odd Collective was all born in the tiny studio at the back of a Collingwood apartment. The business is actually a subsidiary of a larger business, The Club of Odd Volumes, which takes its name from a private society of bibliophiles in Massachusetts. Its co-founder, Sarah, chats to me about the creation of the business as she prints one of her own designs onto a textile.
“We started The Club of Odd Volumes when we realised there was a huge gap in the market for other small artists to get tees printed without minimum runs or start up fees,” she explains, as the fabric prints using brightly-coloured eco-friendly dyes.
This service allows artists to make a profit selling their own work, whether it be in markets or online stores. However, Sarah and her partner Matt soon noticed that the artists were still struggling with advertising. They realised that they could help there too. They created The Odd Collective, which is a small selection of artists’ work printed on items such as tea-towels, totes and t-shirts, and sold on the Odd Volumes online store. Once the work is sold, they print and post on the artists’ behalf and give them the profits.
The Odd Collective wants to continue to create this opportunity for emerging artists. They plan to rotate the limited number of artists quarterly. By doing this Sarah is aiming to “give everyone a chance to be involved and customers a curated shop that is not over saturated with millions of choices. We just want to help everyone make and wear great art and support independent artists.”
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