Food and Drink
Posted by Veronica Fil
17. Jul, 2013
It was over a beer that friends Patrick Alé (his real name) and David Milstein first came up with the idea to start importing booze from overseas. Suspecting there was a world of drinks out there that Australians were missing out on, they pooled their savings and gambled it all on their first container of Bolivian beer.
In 2010 Alé and Milstein decided to bring Swedish Rekorderlig cider into Australia — and as a result, became largely responsible for the booming cider resurgence. This time around, they’re launching their own Quiet Deeds brand of beer (starting with a classic Pale Ale, with more varieties coming later this year).
Asked where the name came from, Alé explains: “The name Quiet Deeds is the way that we have always worked in our business. We will always work hard on the flavour before we even think about going to market; we always have the righteous Aussie drinker in mind. We haven’t been about ego. A great beer will speak for itself.”
And if the boys’ previous successes are anything to go by, the Quiet Deeds brew is likely to be a winner.
To learn more and find your local stockist visit quietdeeds.com.au.
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