Art & Design
Posted by Sarah Carty
28. May, 2013
Opening its doors on June the 1 and running for six months, the MINI Paceman concept store will, as the name suggests, celebrate the release of the new MINI Paceman with artistic collaborators from around the globe.
General manager of MINI Australia, Kai Bruesewitz sysd that the pop up store’s collaborators were chosen for their like-minded approach that fits with the new MINI Paceman.
“These designers live and breathe the essence of MINI Paceman- they’re bold, cool, stylish and push the boundaries of what is possible,” he tells us.
Fashion designer Andrew Chen of New York based brand 3sixteen is one of six collaborators flying out for the launch.
“We respect the history of MINI and how they’ve stayed true to the brand’s essence, while pushing forward with both technology and design. We see similarities with MINI in our approach to design and innovation. All our jeans are built on classic construction techniques from the 40s to the 60s, but applied to contemporary fits” says Chen.
The concept store will showcase 3sixteen’s high quality, US manufactured denim basics and the various ways the denims age over time.
“All our denim fabrics are raw, nothing is pre washed or distressed. This allows the wearer to impart his lifestyle to the jeans through daily wear. Our desire was to show the beautiful nature of how no two raw jeans will ever age the same way,” said Chen.
Chen hopes that the Paceman concept store will enable 3sixteen to break into the Australian market.
“We’re pretty certain the concept store will help get our brand some more visibility in the market, which is always a good thing” he said.
Chen will be joined by several other international designers/artists including Danish architect Sigurd Larsen, American based fashion designer Mark McNairy and contemporary bespoke tailor Timothy Everest to name a few.
The MINI Paceman Concept Store
250 Chapel Street, Prahran
Opens 9am on June 1
For further information head to minipaceman.com.au
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