Posted by Dan Kuseta
17. Apr, 2013
Every three months it’s becoming tradition for me to bang on about Underground Cinema and tell my friends how awesome it is and that they should really come to the next event. By and large my pals nod their heads politely and never manage to acquire tickets before they sell out, only to hear me bang on again about how rad the event was they missed out on.
I can’t really blame them. Since launching a few years back UGC has become something of a hot ticket in town, with their last event selling out in less than ten minutes. For those unacquainted, UGC is a quarterly cinematic event that takes over a non-traditional cinema space and transforms it into something special.
Here’s how it works. UGC invites you to pay to see an unnamed film screening at a location that won’t be revealed until the day. You would you pay for this? Because the UGC doesn’t cut any corners decking out its chosen venue to reflect the look and feel of the featured film, and hires a bunch of actors to add to the atmosphere. And you have to come in costume.
Past events have included Aristocracy at Ripponlea and The Future at Newport Substation. This time it’s the seasonally relevant ‘Snow’ with guests advised to dress all in white and bring a torch, pen and camera. It’s also being penned as the biggest, most immersive and interactive UGC event to date. Which is very nice news indeed.
Winter is coming. Tickets for UGC Snow go on sale this Friday. Blink and you’ll miss it.
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