Art & Design


MIISHKA vs Fezwitch

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Online fashionista MIISHKA and graphic designer/street artist Fezwitch have collaborated to create a new street art and fashion brand: ‘MIISHKA vs Fezwitch’. The pair have created artworks that merge iconic characters (Wilmarge) with fashion conscious ideas. You’ll find their mock-magazine cover Paste-Ups in South Melbourne, the CBD, South Yarra, Balaclava and Fitzroy.

Both artists are known for engaging their community through various media platforms. MIISHKA has established an online fashion community of over 58,000 fans via Facebook, blogs and Pinterest, while Fezwitch pastes up his work in public spaces like laneways and alleys.

The collaboration aims to ‘promote creative inspiration in everyday life to open people’s minds’, says Fezwitch. The mock-magazine covers challenge the status quo, visually communicating innovative ideas through street art.

This merging of the old and new is continued by Fezwitch, whose artwork acts as a channel between the past and the future. Fezwitch acts as a post-modern narrator conveying art through the power of visual communication, typography and satire.

‘This is especially visible in old computers, disks and brochures — one of my passions. The MIISHKA vs Fezwitch collaboration shows this recycling of old fables, with classic childhood cartoons being transformed ‘into something fresh’ he explains.

These thought provoking mock-magazine covers can be discovered in the streets of Melbourne, a street art scene which according to Fezwitch (bias acknowledged!) is the world’s best. ‘There definitely seems to be a deep appreciation for street art in Melbourne. It’s not only a tourist attraction, but a commonly accepted form of expression that is even encouraged by the council!’

(And an insider’s tip, some hidden street art goodness can be found in the car park behind Las Chicas café on Carlisle Street as well as Nightingale Street, Balaclava.)

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