Art & Design


Meeting MIISHKA — Melbourne’s Facebook fashion success story

Posted by


What is MIISHKA?
Are you a female aged 15 to 30? Do you have a Facebook account? Are you passionate about fashion?

If you’ve answered yes to one or more of these questions then it’s highly likely you’ve heard of MIISHKA. MIISHKA is the brand and website created by the mild, meek and terribly sweet stylist, fashionista and vintage clothing lover Michelle Glitman…or Mish.

With over 24,000 fans on Facebook, MIISHKA is a lifestyle brand for girls and women — you can go there to buy unique, vintage and new fashion pieces, shoes and accessories. Collections are uploaded five times a week which showcase the latest styles from Australian designers. Check out their Twitter account, website and blog for more fashion inspiration.

How did it all start?
Like mother, like daughter. At the tender age of twelve in communist Russia, Michelle’s mother dealt and swapped clothes under the bridges of St Petersburg. In Australia, she took her love of fashion and ran a vintage clothing shop on Carlisle Street.

Post uni studies, Michelle decided to trade, buy and re-sell vintage clothing every Sunday at Camberwell Market. This, you could say, was the foundation of MIISHKA.

Last year she decided to shoot her very first collection via her Facebook page — a modest 30 pieces. In just 24 hours she sold every single piece. In three months she already had 5000 fans  —   locally and globally. And now, a year later, Facebook has become a community and marketplace for MIISHKA, with a fanbase that has grown exponentially from Melbourne to Africa to Europe and beyond.

We sat down with Michelle to talk about what’s next for MIISHKA.

What do you think of Melbourne fashion?
When it comes to fashion, I think Melbourne has its finger on the pulse. People are well read and educated. It’s eclectic, people take risks experimenting. It’s comparable to Paris, London and New York.

Which style icons inspire you personally?
My mother, she’s always wearing the weird and wonderful; Kate Moss, she gets it right all the time; and Aymeline Valade (the current cover girl of RUSSH magazine), she’s so multidimensional and this comes out in her look and beauty.

What’s MIISHKA’s forward look?
Think 90s, halter dresses, lots of colour, midriff, maxi skirts, cute festival dresses and denim shorts.

What can we expect to see next from MIISHKA?
More unique and fun pieces, the exciting re-launch of the MIISHKA website, events, videos and plenty more MIISHKA fashion inspiration.

MIISHKA’s musts for de-cluttering your wardrobe this spring:

  • If it’s not a signature piece and you haven’t worn it in the last three months of a season, you’re not going to!
  • If you buy something, replace it with something.
  • Create space in your wardrobe — you should be able to see everything at a glance.
  • MIISHKA ~ Secret Garden from MIISHKA on Vimeo.

Follow MIISHKA for your fashion fix on:
Facebook at

See more of Jen Curcio’s writing on Twitter @DecisiveCraving or Decisive Cravings on Facebook.



Milk Bar Mag was lucky enough to catch up with Sam Loy and talk about the origins, the future and why you should be listening to the podcast, Human/Ordinary.

Rachel Costanzo

Milk Bar Mag caught up with up-and-coming Melbourne singer Rachel Costanzo and discussed her journey and biggest standouts in her career.

The Wine Bluffs

Milk Bar Mag interviewed Paul Calleja about his upcoming show, The Wine Bluffs.

Food and Drink

How now, Red Cow?

Swiss cheese selected by the 'Rambo of Aged Cheese' and imported by a deep seas sailor? We’ll bite.

Lessons from the Thermomix

Food writer, cook and lady about town Dani Valent talks about her Thermomix adventure and shares a favourite recipe.

Neil Perry’s serving up smiles

Neil Perry talks about how he got involved with a new event from The Starlight Children's Foundation that's making life a bit easier for sick kids.