Food and Drink


Mister Nice Guy Cupcakes

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Mr. Nice Guy and BakeZilla (aka Mrs. Nice Guy) make the most delicious cupcakes on the block. Remember when vegan cupcakes won US Food Networks Cupcake Wars last year? Well, maybe you don’t, but it proved once and for all that cruelty-free tastes oh so much more sinful and delicious.

With drool worthy flavours such as Fuzzy Ewok (cinnamon + chocolate frosting on vanilla clove + cinnamon cake topped with toasted coconut), Red Hot Riding Hood (chilli chocolate frosting on chocolate cayenne cake) and the ever popular Zombie Brains (creamy strawberry flavoured frosting made of genuine zombie brains on rich chocolate cake) there is something for everyone! I had the chance to talk with Mr. Nice Guy and Bakezilla before they started baking into the wee hours.

What are some of the struggles you’ve had getting a vegan baking business off the ground?
Banks pretty much laughed us out when we asked them about getting financed for a vegan cupcake bakery. They didn’t seem to understand the concept and the demand for it; so we had to be creative in how we could get started on no money.

So we started by doing this bartering system, we contacted Lentil As Anything and asked them if we could bake in their kitchen after-hours and in return we’d provide them with cakes and cupcakes for their restaurant. They said yes and we’ve been doing that ever since.

Are Zombie Brains really vegan?

Yes of course. Our Zombie Brain Cupcakes are 100% human; no Zombie animals were harmed at all.

Where can we find a piece of Mr. Nice Guy?
Our regular stockists are Radical Grocery, Las Vegan Bakery, Veggie Kitchen, Dymocks in the CBD and Empire Cafe Gallery. We also sell directly to the public through our website.

In March we’ll be opening our own cafe at Noise Bar on Albert Street in Brunswick, keep a watch on our Facebook page for updates. We’ll be also be at the Finders Keepers Market – an awesome craft market of handmade heaven which we’re really super excited about, and we’ll have our moustache brooches and new cupcake pendants there too.

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